Entertain and Sustain - more impact with less impact http://www.entertainandsustain.com Delivering interactive sustainability experiences that bring you valuable ideas and insights Sun, 19 Oct 2014 22:57:38 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 A lot has changed but still, not a lot has changed… http://www.entertainandsustain.com/uncategorized/295/ http://www.entertainandsustain.com/uncategorized/295/#comments Tue, 14 Oct 2014 09:00:54 +0000 Antonno Versteeg http://www.entertainandsustain.com/?p=295 It is still unclear how things will develop, but I will start filling these pages again with my opinion on sustainability, consumer insight, user experience and engagement – in no specific order.

Over the last 4 years many things have changed and as we are approaching another climate summit, it is clear that many things have not . . . → Read More: buying viagra in uk shops]]>

It is still unclear how things will develop, but I will start filling these pages again with my opinion on sustainability, consumer insight, user experience and engagement – in no specific order.

Over the last 4 years many things have changed and as we are approaching another climate summit, it is clear that many things have not changed at all. The pressure on people’s jobs, wallets and time have resulted in a lack of interest in sustainability and the positive vibe that was apparent just before the financial crisis has diminished.

The ‘what’s in it for me’-issue
A recurring problem for the necessary change in consumer behaviour is that positive results are often not measurable or experienced by the consumer himself. Taking more often the train instead of the car and thereby putting out less CO2 in the atmosphere will not result directly in cleaner air around the own neighbourhood. Hypothetically, if 50 percent of the community would undertake such a decision, it would make a difference, but perhaps this change of travelling behaviour would incur a surge towards building extensive rail infrastructure, thereby cancelling out the gains at the user side. The interconnecting systems of climate, agriculture, infrastructure, logistics, production and so forth, are highly complex and small changes within one system could result in big changes within another system. The complexity makes it hard to understand what is right and what is wrong. A comparison with the discourse on food that lessens the risk on the development of cancer can be made; eating nothing at all is not the answer, but a balanced and thought through strategy is advised.

Like a long distance cycle tour, a too quick and overly enthusiastic start will leave you depleted of energy and motivation halfway. It is important to find incentives to start changing behaviour, even if the effects of these behavioural changes will not be visible or experienced by people themselves right now, and perhaps even not in their lifetime. But it is as important to provide incentives along the way, especially when it is unclear how things will end up.

Looking at other sectors
So it makes sense to look if there are other examples of behaviour changes that don’t give direct satisfaction. An example could be smoking, on the short term it is a satisfying experience, with benefits like a psychological ‘boost’ and social aspects. Long term effects are of course not so positive. Or take buying electronic devices on loans. On the short term this creates excitement and enjoying the use of the devices, on the long term debt and perhaps paying back an already obsolete or broken device. Our current hedonistic lifestyle has a similar effect on the environment and it is important to see how this could be changed.

We’re all in the same boat
There is one important difference with regard to the before mentioned examples; we are in this together. Everybody’s actions have impact on everybody’s planet, and due to the huge scale of the problem, direct reactions will not be visible directly. The problems are quite often externalities, like flooding in places we barely knew to exist, healthcare problems for kids we will never meet. We need to understand the challenges presented by Arthur Pigou in ‘The Economics of Welfare”: nobody wants to pay for marginal social benefits that are being produced by an industry in the same way that no manufacturer is willing to internalise the marginal social cost. To tackle this a lot of work is needed. A few initial ideas that will be explored in the future:

  • We need to start thinking about how we can provide small ‘start-up’ incentives to make people think about the total system that their behaviour change would influence
  • We need to show that many small steps over a long time are able to change the outcome of giant systems and that being part of this movement matters
  • We need to make sure that there are options available that are part of these long journey of small steps. Circular economy thinking, product-service systems, shared economy – all examples of first steps in the right direction, offering people an alternative that is as good as fulfilling a need as any other product or service, but also helps to reach a critical tipping point

There’s a lot of exciting work to do!

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EcoCharge and Entertain + Sustain collaborations http://www.entertainandsustain.com/news/ecocharge-entertain-sustain-collaborations/ http://www.entertainandsustain.com/news/ecocharge-entertain-sustain-collaborations/#comments Thu, 03 Mar 2011 17:08:37 +0000 Antonno Versteeg http://www.entertainandsustain.com/?p=273 Entertain + Sustain is happy to announce that it is collaborating for the English festival and event market with EcoCharge. In the last weeks the first steps have been made to integrate our offering and be able to present to clients a complete portfolio of sustainability experiences, ranging from human powered phone loading systems to solar . . . → Read More: EcoCharge and Entertain + Sustain collaborations]]>

Entertain + Sustain is happy to announce that it is collaborating for the English festival and event market with EcoCharge. In the last weeks the first steps have been made to integrate our offering and be able to present to clients a complete portfolio of sustainability experiences, ranging from human powered phone loading systems to solar panel based interactive installations.

Research and development
Currently Entertain + Sustain is researching the different characteristics of festival visitors. The resulting personas and character profiles are based on insights gathered during events over the summer, discussions and workshops with EcoCharge personnel and customer conversations, both on- and offline. The following development phases will build upon these personas to guide the development of innovative new sustainable interaction concepts for outdoor festivals.

Pea Awards 3 March 2011
In the meantime the first collaboration between Ecocharge and Entertain + Sustain has taken place during the Pea Awards in the National Geographic Store, London. Ecocharge installed several bikes that were used to recharge the phones of the visitors, powered by many sportsmen and women, including a south pole expedition team.
The Sustainable Dance Club presented the ‘Green Carpet’. The sustainable dance floor was hereby used to trigger a photo camera that took a picture when enough energy was generated by the people walking the ‘carpet’. Entertain + Sustain took care of the installation and operation of the floor.
Pictures will arive soon!

The collaborations with both EcoCharge and Sustainable Dance Floor on this event were successful and resulted in a great interactive sustainability experience for the award show visitors. We hope to build on this success and offer many more exciting experiences in theUK in the near future.

website EcoCharge
website Sustainable Dance Club
website The Pea Awards

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Co-creation workshop at Urban Green Line http://www.entertainandsustain.com/news/co-creation-workshop-urban-green-line/ http://www.entertainandsustain.com/news/co-creation-workshop-urban-green-line/#comments Sat, 19 Feb 2011 13:33:34 +0000 Antonno Versteeg http://www.entertainandsustain.com/?p=271 Last week Antonno of Entertain and Sustain was present at a co-creation workshop organised by Urban Green Line. This organisation has a goal to create:  “a ‘green trail’ running through London, connecting communities to green spaces and sustainable organisations— encouraging walking, co-creation and guerrilla gardening along the way.”

The co-creation session was aimed at getting insights for . . . → Read More: Co-creation workshop at Urban Green Line]]>

Last week Antonno of Entertain and Sustain was present at a co-creation workshop organised by Urban Green Line. This organisation has a goal to create:  “a ‘green trail’ running through London, connecting communities to green spaces and sustainable organisations— encouraging walking, co-creation and guerrilla gardening along the way.”

The co-creation session was aimed at getting insights for the creation of a supporting website where people can tag their ‘green’ spaces on the map and can build an online community of green lifestyle enthusiasts. More information about this exciting idea of bringing all the grassroots projects, the community initiatives and the ‘green’ businesses of London together can be found on the Urban Green Line website:

http://urbangreenline.tumblr.com

I (Antonno) had a wonderful time during the co-creation session and hope UGL will become a green hub for London.

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Marathon concept process http://www.entertainandsustain.com/news/marathon-concept-process/ http://www.entertainandsustain.com/news/marathon-concept-process/#comments Mon, 14 Feb 2011 16:07:26 +0000 Antonno Versteeg http://www.sice.nl/?p=259 Entertain and Sustain was asked to develop a concept for a marathon in the Netherlands. The aim was to let both the runners and the visitors think about ‘sustainability’ and ‘energy’. Below are some images of the steps we took to come to a concept that acknowledges the physical and mental state of the runners after . . . → Read More: Marathon concept process]]>

Entertain and Sustain was asked to develop a concept for a marathon in the Netherlands. The aim was to let both the runners and the visitors think about ‘sustainability’ and ‘energy’. Below are some images of the steps we took to come to a concept that acknowledges the physical and mental state of the runners after finishing and provides an experience that is both social and sustainable.

The first step is to talk to people that have been going through the experience of running a marathon and can give insight in how it feels and what you do after crossing the line. Based on these feelings and actions a customer journey can be drawn out showing possible touch points for a ‘sustainability experience’.

 

It was realised quickly that the main chances to provide interaction about sustainability are by using the friends and family of the runners and not purely the runners themselves. After analysing the opinions and experiences of runners, it became clear that from the runner’s perspective the most important aspect after finishing is recovery. Not only physical, but also mental. It is important for the runner to cope with the pain in a good way and to share the joy of finishing with their loved ones. Any ‘interactive experience’ should be a service that helps this process.

We came up with several ideas that combine different aspects of this process and bring sustainable energy sources, recycling or human power in.


We discussed the chosen ideas and visualized the scenarios for the runner and his family / friends. The final concept encapsulates several elements of the different ideas; integrating the social bond between family / friends and the runner and providing an experience to the runner that is relaxing and comforting.


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Design Thinking Week Barcelona http://www.entertainandsustain.com/news/design-thinking-week-barcelona/ http://www.entertainandsustain.com/news/design-thinking-week-barcelona/#comments Mon, 31 Jan 2011 21:04:30 +0000 Antonno Versteeg http://www.sice.nl/?p=251 This week, Elisave, the leading design school in Barcelona, is organizing the Design Thinking Week, or better said: 1a jornada Design Thinking e Innovacion from the first till the third of Februari 2011.  I will be attending two days of talks and workshops and will also be present at the UnConference on Thursday, organized by Wenovski . . . → Read More: viagra generico italiano]]>

This week, Elisave, the leading design school in Barcelona, is organizing the Design Thinking Week, or better said: 1a jornada Design Thinking e Innovacion from the first till the third of Februari 2011.  I will be attending two days of talks and workshops and will also be present at the UnConference on Thursday, organized by Wenovski Design Thinking Network and Claro Partners. I am sure I will learn a lot from the experienced professionals and scholars that will be presenting or leading workshops. One of the themes I especially look forward to get more insights of is the financial viability of the use of design thinking in business. Rich Radka of Claro Partners will speak about this on the first of February.

The UnConference on Thursday will have as a theme ‘Society 2.0′. Personally I like this theme as it encapsulates all aspects of human life. We are all part of a changing society and it is perhaps necessary to guide this society into certain directions. With big changes in our climate, in the way we communicate with other people, and in our economic systems there is a clear need to that experts from different fields put their heads together. On a larger scale, I hope that more and more companies and organizations will make use of the ideas and input of the individuals who are the single parts society’s made of. Crowd sourcing and co-creation are ‘hot’ words within marketing research, and consumer actions like the #UnCut demonstrations in the UK are a clear indication that people want to have influence on big companies and decision makers. How far this influence should go is of course debatable. Within innovation processes my current belief is that the idea generation phase should be open, with a co-operative insight generating creative process engaging potential users or target groups within the process. But the selection of favourable and valuable ideas would be something for designers, experts, innovation managers. Perhaps my ideas are perfectly fitting in a Society 1.0 framework and will be proven old-fashioned during the UnConference. I hope that the discussion will provide insights in how processes where users are included in the fuzzy front end, and work there together with designers and problem-owners, can be streamlined and optimized to deliver solutions for Society 2.0.

I’m really curious what kind of solutions or themes will appear during this UnConference and will post details about the outcome when I’ll be back from Barcelona.

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Battle4Music for Vodafone Foundation a big success at the Dance4Life event http://www.entertainandsustain.com/battle4music/battle4music-vodafone-foundation-big-success-dance4life-event/ http://www.entertainandsustain.com/battle4music/battle4music-vodafone-foundation-big-success-dance4life-event/#comments Fri, 03 Dec 2010 12:13:42 +0000 Antonno Versteeg http://www.sice.nl/?p=28 . . . → Read More: Battle4Music for Vodafone Foundation a big success at the Dance4Life event]]>
Battle4Music for Vodafone Foundation a big success at the Dance4Life event

On Saturday the 27th of November about 8000 kids gathered in the Ahoy in Rotterdam, the Netherlands, for a big party. These kids all collected with different actions more than 50 euro a person for Dance4Life.
Entertain & Sustain developed an interactive experiential area on this event for the Vodafone Foundation that brought both entertainment and insights.
Approximately 1000 kids danced in the Battle4Music area on the Vodafone stand, where they could generate their own energy to get to the highest level of music and lights! This was made possible by the Battle4Music unit, developed together with Project Helder, that was connected to the energy generating dancefloor of Sustainable Dance Club.
A lot of kids also joined the creative workshop ‘Power to You’, where they were motivated to tell us their ideas about communication with children in Africa. Many exciting ideas were written down and drawn out by about 500 kids. It was amazing to see the dedication of some kids in getting their ideas across!
We as Entertain & Sustain are happy for the trust of Vodafone in our approach and wish to express a big thank you to the Vodafone trainees that helped us on the day with the workshop and the activities!
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Entertain & Sustain presents the Battle4Music area at Dance4Life event http://www.entertainandsustain.com/battle4music/entertain-sustain-presents-battle4music-area-dance4life-event/ http://www.entertainandsustain.com/battle4music/entertain-sustain-presents-battle4music-area-dance4life-event/#comments Sat, 20 Nov 2010 22:59:28 +0000 Antonno Versteeg http://www.sice.nl/?p=30 . . . → Read More: Entertain & Sustain presents the Battle4Music area at Dance4Life event]]>
Entertain & Sustain presents the Battle4Music area at Dance4Life Event, 27th of November 2010
The Vodafone Foundation asked us to design and realize a new game to be placed on the Dance4Life Event in Ahoy, Rotterdam on the 27th of November. School kids who raised enough funds for dance4life get a free ticket to the event which has a line-up of several big Dutch artists like Fedde le Grand and Partysquad. With a satellite link the audience is connected to several events in other countries, all with the aim to dance together to tell the world to beat HIV and aids. 
Entertain & Sustain presents an area consisting of the Battle4Music game based on the sustainable dance floor (www.sustainabledanceclub.com) and built by Project Helder (www.projecthelder.nl) and a creative workshop. In Battle4Music, the players work together to run through a scenario which builds up the music and the lights, ending in a massive applause when enough energy is generated by the sustainable dance tiles. 
The creative workshop motivates the participants to think about how to communicate with the beneficiaries of the dance4life foundation, what kind of technology is needed to make this happen and triggers the kids to tell what they need to realize their ideas. 
Soon on this webpage more pictures, movies and reviews! 
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Entertain & Sustain at Island Creative Quarantine on Ameland, the Netherlands http://www.entertainandsustain.com/news/entertain-sustain-island-creative-quarantine-ameland-netherlands-4-10-november-2010/ http://www.entertainandsustain.com/news/entertain-sustain-island-creative-quarantine-ameland-netherlands-4-10-november-2010/#comments Mon, 01 Nov 2010 23:00:34 +0000 Antonno Versteeg http://www.sice.nl/?p=32 . . . → Read More: Entertain & Sustain at Island Creative Quarantine on Ameland, the Netherlands]]>
Entertain & Sustain at Island Creative Quarantine on Ameland, the Netherlands – 4 – 10 November 2010

Antonno of Entertain & Sustain is present with a workshop ‘Mixed-up Sensations’ on the creative quarantine of about 60 students of different universities from Latvia, Finland, Hungary and the Netherlands. This EU funded international, interactive meeting place researches the rapidly changing world, from the perspectives of art, technology, ecology, humanity and society. The goal is to formulate new definitions and strategies for a sustainable future. 
The workshop ‘Mixed-up Sensations’ has three groups of students that work on creating interactive experiences that bring new ‘sensations’ to the island inhabitants and visitors by using old material like cassette players, sensors, solar panels etcetera. After researching the island and its inhabitants’ characteristics the groups defined their own ‘message’ and These installations will be installed on different parts of the island where they will trigger sounds that make people think about their youth (‘Do You Remember’ installation by group Kam Tu Mi), the contrast of city life versus island village life (‘Expanding Life’ by Soup Group) and the ‘place’ of the lighthouse in the heart of the island (‘Heartbeat’).
Images and descriptions of these installations will arrive shortly on this website.
More information on  www.islandcq.nl 
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Entertain & Sustain at PopupHOUSE in Central London http://www.entertainandsustain.com/house-collective/entertain-sustain-popuphouse-central-london/ http://www.entertainandsustain.com/house-collective/entertain-sustain-popuphouse-central-london/#comments Wed, 15 Sep 2010 23:01:23 +0000 Antonno Versteeg http://www.sice.nl/?p=34 . . . → Read More: Entertain & Sustain at PopupHOUSE in Central London]]>
Entertain & Sustain at PopupHOUSE in Central London – 16 – 25 September 2010
 
The SolarDJ and an InternetCycle are present at the PopupHOUSE in Soho, Central London, where they are part of the exposition in this cafe/workshop/event-space, set up by the HOUSE collective for the Fashion Week and the London Design Festival. The SolarDJ provides throughout the week the music in the space while the InternetCycle provides a sustainable workplace, that can be used by designers, artists and visitors.
More information on the extensive programme and pictures can be found on: www.housecollective.net
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